When it comes to SEO, mostly On Page SEO and Off Page SEO are discussed. Due to which the beginner does not have much knowledge of technical SEO. Due to which they do not get as much success as compared to their hard work. Because in today’s time SEO has advanced a lot. Without technical SEO, it is very difficult to rank any website in search results.
Technical SEO is a type of SEO like On Page and Off Page. Technical SEO is a very important factor to rank any website in the search results page. No matter how well you do On Page SEO and Off Page SEO on your website, it is very difficult to rank your website without technical SEO.
Now if this question is running in your mind that what is Technical SEO? How to do Technical SEO? So to get answers to all these questions, read this article till the end, because in this article we are going to provide you all the information related to Technical SEO.
So without wasting much time, let’s go straight to our article and try to know in detail what is Technical SEO? How to do Technical SEO?
What Is Technical SEO?
When we make any technical improvements to get our website ranked in the search engine result page. It is called Technical SEO. Technical SEO has nothing to do with the content on your website. Like- Keyword Placement, Meta Tag, Internal Linking, External Link etc. Things like Website Speed, Domain Name, Website Layout, XML Sitemap, Robots.txt File etc. come under its SEO. In short, Technical SEO has nothing to do with On Page SEO and Off Page SEO.
Technical SEO Checklist
The basis on which technical SEO of any website is done. I have provided you with its checklist below. Which you can read and follow on your website.
- Domain Name
- Install SSL Certificate
- Create XML Sitemap
- Optimize Robots.txt File
- Website Design
- Loading Speed
- Mobile Friendly
- Use Schema Markup
- Fix Broken Link
- Reduce Spam Score
- Add Canonical Tag
- Check Google Search Console
How To Do Technical SEO?
If you have read this article till now, then you should know what is Technical SEO? Must have had some knowledge of this. Now we know how to do Technical SEO?
1. Domain Name should be accessible with www and without www
When you buy a domain name to create a blog or website, then you start technical SEO. Therefore you should always buy Top Level Domain only. Which can be accessed with www and without www. If your domain name is not accessible on any of these, it has a very bad effect on your technical SEO.
2. Install SSL Certificate
SSL Certificate comes in Google’s 200 ranking factors and it also signals to the users that your website is completely secure. Because of which you must install SSL Certificate on your website.
3. Create XML Sitemap
If you want search engine bots to crawl and index your website quickly, you will have to create an XML Sitemap for your website and submit it to Google Search Console. XML Sitemap creates a map of any website. After which search engine bots are able to crawl the website easily.
4. Create Robots.txt file
Robots.txt file tells search engine bots how to crawl the content on this website. Because when search engine crawlers come to crawl a website, first of all they search for the Robot.txt file of that website. In which they get indications as to which webpage they should crawl or which webpage they should not crawl.
If there is no Robots.txt file on your website then search engine crawlers will start crawling your entire website. Due to which your important webpages may be missed from crawling. Because search engine crawlers have a limited time to crawl your website. Which is called Crawl Budget. To avoid this problem, you must create a Robots.txt file for your website.
5. Keep the website design simple and simple
If you want to improve the experience of your users and keep the bounce rate and exit rate of your website low, then keep the design of your website simple and simple. Don’t make it too flashy.
6. Keep website speed fast
If the speed of any website is fast, then it has more chances to rank in the search results page. Because website speed is very important from SEO point of view. If the loading speed of your website is low then users will leave your website. Due to which the ranking of your website will go down. You can use WP-Rocket plugin to speed up the website speed.
7. Create Mobile Friendly Blog
It is very important for your blog to be mobile friendly because today 57% of users use mobile phones to access any information. If your website is not mobile friendly then your website will get 60 to 70 percent less traffic as compared to other websites.
You can use Generatepress theme to make your website mobile friendly. This is a Lightweight theme. Apart from this, you can make your website mobile friendly by installing AMP plugin.
8. Fix Broken Link
Knowingly or unknowingly many broken links are created in the website. Due to which 404 error starts appearing on the website. Which has a bad effect on SEO. If there are broken links on your website, find them and fix them immediately.
9. Reduce Spam Score
Spam score increases on any website when more number of bad backlinks are created on it. Due to which the ranking of any website goes down. If you want that the Spam Score of your website does not increase, then with the help of Google Disavow Tool, search for all the bad backlinks and disavow them.
10. Add Schema Markup
Schema Markup is an HTML tag. Which provides important information about your website to search engines. With its use the CTR of the website increases. It is used to show Rich Snippet in search results page. To use this you can use any SEO Plugin.
11. Add Canonical Tag
Canonization is a very important factor in technical SEO. When more than one URL of the same webpage is created on a website, Canonical Tag is used to solve the problem of duplicate content in the website. By using this, search engine bots index the main URL, and ignore all other similar URLs.
12. Fix errors in Google Search Console
Keep fixing all the errors coming in Google Search Console from time to time. By fixing these errors, the technical SEO of your website improves a lot.
Why Is Technical SEO So Important?
Technical SEO can greatly impact the performance of any website on the search results page. If your site’s webpages are not eligible for ranking for search engines, they will not appear or rank in search results, no matter how valuable your content is. Due to which there may be a decrease in traffic on your website. Also, the webpage loading speed and mobile-friendliness of a website are ranking factors confirmed by Google.
If your pages load slowly, users may become frustrated and leave your website. This creates a negative image of you in the eyes of Google. Due to which Google affects the ranking of your website. Due to which Technical SEO has become so important in today’s time.
Read Also:
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