If you want to understand what technical SEO, And how much potential does it have? So let us understand how to do technical SEO. How can you bring free targeted traffic to your website? How else can you improve the search results of your website?
Friends, if you want to rank your website in Google, then you have to follow the guidelines of Google’s algorithm, which contains many signals/steps/set of rules.
I know that the question must be arising in the minds of many of you friends: What is an algorithm?
So let me tell you that “algorithm” means “set of rules,” such rules which are made to complete a step-by-step procedure that is a “complete specific task.”
Now the first question arises: what does “Complete Specific Task” mean? It means to rank the website in “Search Engine.” There are some guidelines to bring the website to the top search of Google, after which you can get traffic on the website for free, for which no charge has to be paid. This is possible only when you follow “Complete Specific Task” of Google.
How many signals/factors/set of rules are there in the algorithm? By following which we can rank our website in Google?
So let me tell you that there are more than 200 rules/factors in Google which Google uses, only after that Google makes sure which page of the website to rank? Google’s rules/factors decide all this.
Now the question arises whether it is necessary to follow 200 rules and do all have the same values.
Let me tell you one more thing: out of these 200 rules, the value of each factor/rule is not equal, because out of all these rules, the importance of some rule/factor is very high and the importance of some rule/factor is less.
If explained in a simple way, then these 200 rules/factors are mainly divided into 3 parts, meaning if you are thinking from the perspective of SEO, then you can say that SEO is divided into 3 main parts.
Main Parts of SEO:
1. Technical/On-Site SEO
2. On-Page SEO
3. Off-Page SEO/Backlinks
Apart from the content, other work also has to be done to win your website. Can it be counted in on-site SEO/technical SEO?
People make a lot of mistakes in technology; most of the people do a little bit of on-page SEO and then focus directly on the backlink, due to which they bring traffic to the website for some time and also start ranking some targeted keywords in their search engine, but whenever an update of Google comes, everything becomes zero. This technique/concept is called Black Hat SEO.
Therefore, if you make your website technically strong along with on-page SEO and off-page SEO, and if you correct the website technically, then you can bring good organic traffic to your website because before on-page SEO and off-page SEO, you will have to correct the technical SEO of your website.
Today we will understand technical SEO step by step, through which we can easily optimize the problems and make the website performance and search results very good. You must implement all these rules/factors on your website.
1. Domain Name and Server Location
2. Page Speed
3. SSL Certificate
4. Site Architecture
5. 404 error
6. Mobile-Friendly and Responsiveness
7. Broken Links
8. HTML Errors
9. robots.txt
10. Sitemap
11. CSS Test
12. JS Error
13. Google Search Console and Bing Webmaster Tools
14. Add URL Parameters
1. Domain Name and Server Location: – There are many factors in this; see below:
Whether there is a keyword or some other word in your domain name, it can make a difference to your website. If your domain name is related to the topic or category you want to blog about, then you can get a lot of benefits.
Server location should be according to your target area; if your business is India-based, then your server location should also be India, meaning the server location should be according to the business location of that country.
2. Page Speed On-Site SEO Factors
I have seen that many people do not pay attention to the page speed of their website, whereas for any blogging or website, it is very important to have good page speed. If you are blogging on WordPress, then you will get many good plugins to increase your page speed, using which you can increase the page speed of your website.
3. SSL Certificate On-Site SEO Factors
I have talked to many people about SSL and keep talking to them, but 70% of them believe that it does not matter much whether you have SSL or not, only that your content should be good, which they think is absolutely wrong because you write content day and night, and even after all your hard work, your website is not secure.
If for some reason your website gets spammed or hacked, then all your hard work will go to waste, so let me make one thing clear to you: whether you think or not, it does not make any difference to the SSL guideline because if you want organic traffic through SEO, then you will have to follow the Google guideline, which means it is necessary to have an SSL certificate on your website.
4. Site Architecture On-Site SEO Factors
Mostly I have also seen that many people do not work on the site architecture of their website; they somehow make a website live and then start sharing the content on it. You should think that if the design architecture of your site is not well arranged, then how will you show that information to the user?
Under Site Architecture, Category, Navigation, Tags, Sitemap, Breadcrumbs, Comment and Review Section, Footer, and Post Images, if you have a blog or any article-based website, then it becomes important for you to pay attention to Recent Post, Related Post Structure, and Interlinking Design Architecture in your website.
5. 404 Page On-Site SEO Factors
If you remove pages on your website, then such pages start giving you 404 errors, and in such a situation, when the user or crawler comes to your website, it gets a bad response; hence, it becomes very important for you to fix such 404 pages.
If you do not do this, then your search result and organic traffic can also be affected. If any user comes to your website and during that time he gets a 404 on the page, then he will immediately close your website and visit some other website for that information. Due to this, your website bounce rate will be higher and your search result will also be lower, due to which your website organic traffic will decrease. If more 404 pages are on your website, then your search result will be lower. Could also be zero.
6. Mobile Friendly and Responsiveness
In today’s time, about 70-80% of users are from mobile; in such a situation, if your website is not mobile-friendly and responsive, then you can lose a lot of users. If you want organic traffic on your website, then your website must be mobile-friendly and responsive as per Google guidelines.
7. Broken Links On-Site SEO Factors
There can be many outbound links from your website; outbound links are given to big sites or informative sites, but sometimes those sites get deleted or the links you have given in their pages get deleted; in such a case, these can be broken links.
You search for such broken links and fix all those broken links. If we talk about the market research of broken links, 85% of people do not even know that there is any broken link on their website. Not only this, even the new bloggers do not know about the broken links because the new bloggers have many broken links on their blogs.
Broken links are very harmful to the ranking of any website and make the user unhappy, so you should search for such links on your website and fix them if you want to improve the search result.
8. HTML Errors On-Site SEO Factors
HTML errors mean that there may be an error in the coding or theme of your website. You can take the help of Google’s free tools, “Google Webmaster/Console,” to check the HTML errors. From here, you can know the details of all the HTML errors.
9. Robots.txt On-Site SEO Factors
Robots File, which is the entry gate of any search crawler, is very important for the website “search crawler.” Through this Robots File, you give permission to the search crawler coming to the website, which page or directory is to be crawled and which one is to be blocked, that is, which page or directory is to be indexed in the search engine and which one is to be blocked; you can give all these permissions through the Robots.txt file.
10. Sitemap On-Site SEO Factors
A sitemap is an important part of your website; through this, you can map your website completely. If you are working for organized search results, then there are 2 types of sitemaps.
Sitemap.xml: – Sitemap XML is for search crawlers if your website is static. So you can simply create it manually. If you want to generate Sitemap.xml for your website, then there are many tools and websites with the help of which you can simply create Sitemap.xml. Search in Google “Sitemap Generator Tools,” and you will find many websites with the help of which you can easily create Sitemap.xml.
If your website is dynamic and made in WordPress, then you will get the Yoast plugin, Google XML Sitemaps, All in One SEO Pack, Premium SEO Pack, Sitemap Generator, YouTube Video Sitemap Generator, WP Sitemap Page, and SiteX Sitemap Generator plugin, with which you can easily create a dynamic plugin for a dynamic website. If you want to create a Sitemap.xml for any other dynamic websites, perhaps you will have to take the help of a developer.
If you want to generate a dynamic sitemap.xml for a website made in any technology other than WordPress, please tell us in the comment box.
Sitemap.html: – Sitemap Html is basically for the website user, which you can create in HTML. You can create Sitemap.html according to the pages you want to show to the user.
I will give some examples of URL parameters, like generally the URL parameters of our website are like this.
WordPress: example.com/what-is-technical-seo
Blogspot: example.com/2016/05/what-is-technical-seo.html
But when it comes to referral URL parameters, like when a user comes to our website from other websites, like visitor referral websites, for example, Facebook, Google, Twitter, and Instagram, then some permalinks mean some extra words are added, and a different URL is created, like
WordPress: example.com/what-is-technical-seo?utm_source=facebook
Twitter : yousitename.com/2019/09/what-is-technical-seo?utm_source=twitter
Who created such a URL structure and why? Then let me tell you that when any visitor comes to our website from some other website and if referral parameters are added to that URL, then Google can easily find out from which website the user has come to your website.
It is very easy to do technical SEO; you just have to follow the posts of this blog completely. How do you like the information about how to do technical SEO? You will definitely tell us in the comment. If you want more information related to search engine optimization (SEO), then please share it with us in the comment box.
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