To earn money through any website, it is important that maximum traffic comes to it. The best way to increase traffic on the website is ‘SEO,’ i.e., search engine optimization. Through SEO, it becomes easier for the users searching your website. Due to this, traffic on your website increases, and income also increases. You can promote your product or service through your website. SEO does the work of reaching users who are interested in buying your product or service.
SEO can be done in 3 ways: 1) White Hat SEO, 2) Gray Hat SEO, and 3) Black Hat SEO. Today we will learn about Black Hat SEO and how and where its course can be done.
In this, the website is ranked on the search engine without following Google’s algorithm. This gets the website ranked overnight, but due to this, the website gets removed from the search engine database forever. In a way, this is also a violation of search engine rules. Many times the domain also gets blacklisted, and Google may have to pay a penalty.
1. In this, the same keyword is used repeatedly in the same line in some content.
2. Some keywords are written in white text and placed on a white background. This text is not visible to anyone, but search engines can detect it.
3. Fake pages so that the page can be indexed quickly, although viewers cannot see it.
4. Using unrelated phrases so that the pages rank quickly, although such a website may get more traffic for a while, but it may decrease later.
5. The content of other websites is copied.
6. Apart from the content written on the webpage, keywords are entered into the crawler.
7. In meta keywords, keywords are used contrary to the subject matter.
1. Although Black Hat SEO has more advantages than disadvantages, if you want to create a website for the short term, then it can be used.
2. To increase website ranking quickly.
3. If you want to run a website for a short period of time, then you can get it ranked immediately.
1. Black hat SEO may be beneficial in the short term but later Google may blacklist such sites.
2. The website’s ranking may drop severely.
3. Due to Black Hat SEO, Google and other search engines stop indexing the website.
4. Sometimes the domain is also blacklisted.
To learn Black Hat SEO, not only theory but also practical knowledge is necessary. Therefore, learn its course from experts only. You can learn its course online also. However, one should learn SEO course from a government recognized institute, in which along with black hat SEO, white hat SEO is also taught which is necessary to learn to rank the website properly.
1. Black Hat SEO may help you get your website ranked immediately, but if you want to maintain your website for a long time then avoid it.
2. Use this method only if you do not want to make long term investment on your website or webpage.
3. For any special event or campaign.
To avoid black hat SEO, keep the following things in mind.
1. Maintain the theme of the website or webpage and do not redirect to links that are contrary to its theme.
2. Avoid keyword stuffing i.e. using the same keyboard again and again. Deliberately repeating the same keyword to rank a website can have negative effects.
3. Follow Google’s algorithm properly and use only white hat SEO to rank your website.
4. Avoid keeping the title or image of the website or webpage contrary to its content.
Nowadays everyone wants to rank their website as soon as possible. The role of SEO is very important to get ranked in search engines. However, some people adopt short cuts and use black hat SEO, which violates the rules of search engines. Black Hat SEO gives immediate benefits but later the existence of this website also starts getting disturbed. To avoid Black Hat SEO, it is also important to have information about it.
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