In today’s changing world, youth both in India and abroad are experiencing a shift in the way they view career choices, relationships, and personal identity. The twenty-first century has brought about remarkable changes in cultural values, economic structures, and technological influences, which could not even be imagined a few decades ago. One of the topics that has emerged with significant debate is the growing attraction of youth towards jobs such as “call boy” and “play boy”. These roles, which were once stigmatized and hidden, are now openly discussed in the urban environment, portrayed in the media, and in some cases even advertised on online platforms. To understand this growing trend, it is important to explore the social, psychological, cultural, and economic forces that shape this trend.
In India, society has traditionally been conservative on topics such as sexuality, intimacy, and unconventional jobs. Yet the modern generation, especially those living in metropolitan cities, finds itself caught between old traditions and new globalized lifestyles. Young people today are more sensitive to international media, adult entertainment, dating applications, and the concept of casual relationships. The image of the “playboy” is no longer a taboo idea hidden in the shadows, but a glamorous picture painted by movies, series, and online influencers. Similarly, the notion of working as a “call boy,” though controversial, is marketed as a way to make quick money while receiving attention and even admiration from peers who see it as adventurous and daring.
Foreign countries present a somewhat different backdrop, yet the underlying forces remain the same. In Western societies, where sexual freedom has been discussed more openly for decades, the profession of companionship—whether as a male escort or entertainer—has often been presented as a legitimate service sector. Young people in those societies may see it less as a moral dilemma and more as an economic opportunity or lifestyle choice. They are driven by freedom of expression, a desire for luxury, and sometimes an excitement to live outside traditional boundaries. When Indian youth observe this culture through films, social networks, and digital globalization, they internalize the idea that similar roles can provide them with empowerment, income, and popularity.
At the core of this attraction lies youth’s struggle with identity and self-worth. Many young people today experience the pressures of unemployment, rising educational costs, and a lack of stable career opportunities. India’s population is young, but the job market is saturated, and traditional employment often does not provide the rapid financial gain that many seek. For a young man struggling to pay his bills or maintain a modern lifestyle filled with fashionable clothing, smartphones, nightlife, and travel, the idea of becoming a “call boy” appears as a shortcut. It is seen as a role that does not require years of educational qualifications, yet promises instant cash and a lifestyle upgrade. Similarly, in foreign countries where consumer culture is dominant, the temptation lies in being able to afford luxury cars, branded products, and exclusive social experiences. The “playboy job” is not only about companionship, but also about projecting a lifestyle of charm, confidence, and charisma that society often glorifies.
Another reason behind this fascination is the profound influence of the media. In India, Bollywood has often glamorized characters who lead flamboyant lives surrounded by parties, women, and money. On the other hand, Hollywood and European cinema openly portray male escorts or companions without always applying negative labels. Streaming platforms have further blurred the boundaries by offering global content, where young people view such professions as adventurous or fashionable. With the rise of social media, especially Instagram, TikTok, and similar platforms, the image of the “playboy” has been redefined. A young man posting stylish photos, showing off muscles built in the gym, or taking luxurious trips often gains thousands of followers, reinforcing the idea that charm and charisma can become a profession in itself. For many, working as a “call boy” or identifying as a “playboy” becomes not just an economic activity, but also a way to turn online popularity into real financial gain.
Psychological aspects also play a strong role. Young people often struggle with self-confidence and seek validation from others. For some, the idea that women or clients want them boosts their self-esteem. The role of a “playboy” is not just about making money; it is about feeling attractive, powerful and admired. In societies where beauty standards and physical fitness are highly valued, young people find it rewarding to leverage their looks and charm. Also, with loneliness and stress on the rise among people of different age groups, the demand for companionship—whether emotional, physical or social—creates opportunities. Young men stepping into the role of “call boys” believe they are fulfilling a need in society as well as gaining validation for themselves.
The generational gap between parents and youth also adds to this attraction. The older generation in India valued stability, respect and long-term careers such as engineering, medicine or government service. However, today’s youth are more impatient with traditional paths. They live in a culture of instant gratification, where apps deliver food in minutes, entertainment is available on demand, and success stories of young entrepreneurs are broadcast daily. In such an environment, the patience to build a career spanning decades seems less attractive. “Becoming a call boy” appears to offer immediate results—quick earnings, a fashionable lifestyle, and a sense of rebellion against social norms. Abroad, too, the younger generation often distances itself from the rigid traditions of their parents, and sees a lifestyle of freedom and sexual openness as a symbol of modern identity.
Economic inequality is another strong factor. The gap between the rich and the poor in India is widening. For many young people from middle or low economic backgrounds, becoming a “call boy” is seen as a way to enter the elite. They imagine that by providing company to wealthy women or clients, they can gain access to luxury hotels, expensive restaurants, and a flashy lifestyle that is otherwise out of their reach. This sense of upward mobility attracts them, even though it may come with risks and stigma. In Western countries, where the cost of living is high, many students struggle to balance education and living. Some take up escorting as a part-time job to support themselves. They describe it as temporary and practical, a job that is like any other in a society that emphasizes personal freedom.
Cultural change also plays a central role. Indian society is experiencing a silent shift in the way it views relationships. Marriages are being delayed, live-in relationships are on the rise, and dating apps have normalised casual encounters. The culture of nightlife, pubs and online flirting creates an environment where being a “playboy” is not only acceptable but sometimes even admirable. Foreign societies, which are already more open to these ideas, provide examples that Indian youth emulate. Globalisation ensures that ideas, lifestyles and professions rapidly cross borders. The internet has blurred the boundaries between the local and the global, making it easier for Indian youth to model themselves on Western concepts of male companionship or seduction.
Another layer of attraction comes from rebellion. Many young people choose unconventional paths because they defy the restrictions placed on them by family or society. Choosing to be a “call boy” is a radical statement of freedom, even if it is secret. This signals that they are not afraid to break norms. Similarly, the idea of living as a “playboy” represents a release from the monotony of conventional life, offering excitement, adventure and variety. Young people often imagine themselves as central characters in their own story, enjoying romance, attention and luxury without being bound by conventional obligations.
The role of technology cannot be underestimated. Online platforms offer discreet promotions, liaison with clients and even training on how to present oneself as a professional companion. Young people today are digital natives who know how to use these platforms effectively. They know that their physical appearance can be used to make money through photos, videos or live sessions. This digital economy of intimacy encourages them to step into roles that were once considered underground. Technology breaks down barriers, provides anonymity and opens up opportunities for income and social experimentation, both in India and abroad.
The mental health aspect also deserves a mention. With rising depression, anxiety and loneliness among young people, many find themselves disconnected from the traditional goals of family and career. The role of a “call boy” offers not just financial gain but also human connection, even if it is transactional. For young people who feel isolated, it becomes a way to stay socially and emotionally connected, as well as earn money. The glamour associated with the “playboy” identity further assuages insecurities by giving them recognition in a competitive world where everyone wants attention.
At the same time, attractiveness should also be understood through the prism of gender dynamics. Traditionally, women were often seen as objects of desire, while men were positioned as pursuers. But in the modern world, women’s financial independence and changing attitudes towards relationships have created a demand for male companionship. Indian youth believe that wealthy women, divorced individuals or professionals can also seek company without a long-term commitment. This demand pushes them to take up the role of “call boys”, believing that they are fulfilling a genuine social need. In Western societies, where gender equality movements have further transformed relationships, the normalisation of such services encourages young men to see it as a legitimate career path.
Peer influence plays a subtle but powerful role. When young men hear stories from their friends or online communities about someone making quick money as a playmate, they become curious. They compare it to their own struggles of unemployment or low-paying jobs. Over time, curiosity turns into fascination and fascination into action. The process of normalisation spreads quietly, especially among the younger generation who admire adventure and financial independence. This creates a subculture where being a “playboy” or “call boy” is not condemned but considered daring and fashionable.
Family background also has an impact. Young people from broken families or who feel emotionally neglected sometimes seek validation outside. Becoming a “call boy” gives them a chance to feel valued, even if only temporarily. The attention they receive from clients fills an emotional void. Similarly, people who grow up in strict families where sexuality is suppressed may rebel by adopting a lifestyle that is the exact opposite. Thus the idea of being a “play boy” becomes a symbol of freedom from controls and restrictions.
The impact of globalization is constant. When Indian youth see Western celebrities or influencers openly discussing relationships, intimacy or escort services, they internalize these ideas as aspirational. They compare the freedom of foreign cultures to the restrictions of their own, leading to a desire to imitate those lifestyles. For example, the “Play Boy” brand itself is a global symbol of luxury and seduction. Even if young men do not literally work for such brands, they adopt the identity of a “playboy” to feel part of an international culture. This cultural borrowing makes them believe that they are modern, global citizens rather than bound by local traditions.
Economic independence is another factor for the youth. Unlike in earlier times, many young people do not wait until marriage to move out of the family home. They want to live independently, rent their own apartments and finance their own entertainment. But conventional jobs cannot support such independence in the early twenties. Becoming a “call boy” provides income that accelerates their independence. Abroad, too, students or immigrants often take up such roles temporarily to survive in expensive cities. For them, it is less about glamour and more about necessity, yet the result is the same—the job becomes attractive because of the immediate benefits.
Even education influences this trend. With the proliferation of liberal arts, media studies and psychology courses, youth are becoming more sensitive to discussions about sexuality, identity and social structures. They are taught that stigma is socially created and individual choices deserve respect. This educational experience gives them the courage to step into unconventional jobs, without any guilt, as previous generations felt. For those studying abroad or in cosmopolitan Indian cities, the peer environment further reduces stigma, making the “call boy” or “play boy” identity more accessible.
This fascination is also linked to a crisis of masculinity. Modern men face conflicting expectations—they must be sensitive yet strong, financially successful yet emotionally available, traditional yet modern. Dealing with these pressures often leaves them confused. The “play boy” role offers a simplified model of masculinity: charming, attractive, desirable and financially successful without any responsibility. This clarity is appealing to young people struggling with identity. By adopting this role, they temporarily overcome their confusion, and project confidence in a world that otherwise makes them insecure.
Both in India and abroad, the commercial culture surrounding beauty and fitness reinforces this allure. Gyms, the fashion industry, and cosmetic products constantly remind young people that attractiveness can make money. When young men spend time building or grooming their bodies, they naturally consider ways to profit from it. Becoming a “playboy” or “call boy” seems a straightforward way to turn physical appearance into income. Advertisements, reality shows, and even dating apps reinforce the idea that attractiveness and appearance have solid value in today’s economy.
Over time, what begins as an economic necessity or curiosity turns into a lifestyle. Some young people who enter the profession temporarily find it hard to leave, as it gives them recognition, adventure and income, which is rarely found in conventional jobs. They begin to identify with the role, enjoying the freedom of movement, the excitement of new encounters and the accolades they receive. The profession becomes not just a means but also a goal, reinforcing the cycle of attraction for new young people who see it.
It is also worth mentioning that for some this attraction is less of reality and more of fantasy. Many young people in India or abroad do not actually become “call boys” or “play boys”, but they are fascinated by the idea. They adopt certain behaviours to create an image of being “play boys” in their social circles – “dressing fashionably, flirting openly, presenting themselves as socially adventurous”. This symbolic adoption shows how powerful the cultural image is, even without actual occupational involvement. The imagery itself becomes attractive because it represents freedom, attractiveness, and success in youth culture.
At the same time, it has some dark sides. This attraction can arise from financial desperation, peer pressure, or a lack of guidance. Young people who are unable to find a stable job sometimes feel trapped and consider calling for security as the only option. Others fall prey to misleading advertisements that glamorize “call boy” jobs without disclosing the risks involved. This vulnerability is the reason why this attraction is strong—because the job is portrayed as easy and attractive, in contrast to the harsh realities of unemployment and social inequality.
This attraction abroad is also linked to the cultural acceptance of diverse sexual identities. The openness of LGBTQ+ communities provides space for recognition of male companionship occupations. Indian youth witnessing this diversity may feel encouraged to explore similar roles and interpret them as symbols of progressive freedom. The combination of sexuality, income and identity exploration makes the attraction multi-layered, not just economic but also psychological and cultural.
The pandemic era intensified some of these trends. Lockdowns increased loneliness across the world, prompting people to seek virtual or physical companionship. For young people struggling with income loss, becoming an online companion or personal escort emerged as a practical solution. Digital platforms grew, giving visibility to such jobs. Many young men entered the sector temporarily and later continued as they discovered its economic and social benefits. The pandemic highlighted how fragile traditional jobs can be, making unconventional jobs more attractive.
Finally, attraction can be explained through the universal human desire for recognition and meaning. In a fast-paced, competitive world, young people crave roles where they feel special and visible. Being a “call boy” or “play boy” gives them attention, admiration and a sense of being desired. Even though there is still stigma in society, in youth subcultures this recognition is far more powerful than criticism. Whether in India or in foreign countries, the psychological reward of attracting attention and admiration is a strong magnet.
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