Do you know what SEO is and why it is important for blogs? The simple answer is SEO is the life of blogging. Because no matter how well you write your article, if your article is not registered properly then the chances of getting traffic in it are negligible. In such a situation, all the hard work of the writers goes to waste.
I have given you a lot of information related from blogging which can be very useful in making your blog successful. But what is more important than all the things that mean a lot to achieve success in blogging career is SEO. Today we will know what is SEO and why is it important for Blog?
What is SEO
SEO, or “Search Engine Optimization“, is a technology that helps blogs rank higher in search engines like Google, Bing, Yahoo. It works by optimizing the blog so that it ranks well in search engine results pages (SERPs) and generates traffic from search engines.
We all know what a search engine is. When it comes to search engines, for your information, Google is the most popular search engine in the whole world. Apart from this, there are other search engines like Bing, Yahoo. With the help of SEO we can place our blog at No.1 position on all search engines.
For example, if we go to Google and search anything keyword by typing, then all the content related from that keyword shows you Google. These contents that we see all come from different blogs.
The result that appears to us at the top is at No.1 rank in Google only then has it kept its place at the top. On No.1 it means that SEO has been used very well in that blog due to which it has more visitors and due to this the blog has become weak.
SEO helps to bring our blog to No.1 rank in Google. This is a technique that tops your website search request and increases the number of visitors to it.
If your website is at the top of search request, then Internet user will first visit your site itself, which increases the chances of your site becoming more traffic and your approach also starts getting better. It is very important to use SEO to increase organic traffic on your website.
What Is The Full Form Of SEO?
The full form of SEO is “Search Engine Optimization
Why Is SEO Important For Blog?
You know what SEO is, let us now know why it is important for blog. We use SEO to make our website accessible to people.
What Is SEO
Suppose I created a website and published good high quality content in it, but if I do not use SEO, my website will not be able to reach people and there will be no benefit in creating my website. If we don’t use SEO, whenever a user searches a keyword, your website will still not be able to access your website if there is a content related to that keyword.
This is because Search Engine will not be able to find your site or store your website content on its database. Due to which it will become very difficult to be traffic in your website. Therefore, it is very important to do SEO properly in your site. SEO is not that difficult to understand, if you learn it then you can make your blog much better and increase its value search engine. After learning SEO, when you use it for your blog, you will not see its results immediately, for this you will have to be patient and keep doing your work. Because the fruits of patience are sweet and you will definitely see the color of your hard work. Like I have already said how it becomes important to do SEO for ranking and traffic.
What Is The Importance Of SEO?
Let us know more about the importance of Search Engine Optimization:
Most users use Search Engines in Internet to get answers to their questions. In such a situation, they pay more attention to the top results shown by Search engine. So if you also want to come in front of people then you will also have to take the help of SEO to register the blog. That means you will have to come to the first page of Google search result.
SEO is not just for Search Engines, but having good SEO practices helps increase User Experience and also increases your website’s accessibility.
Users mostly trust the top results itself and this increases the trust of that website. Therefore, it is very important to know about SEO and also keep yourself updated.
SEO is also very important for the social promotion of your website or blog. Because people who see your site in search engines like Google mostly share it in social media like Facebook, Twitter, Pinterest.
SEO plays an important role in enhancing the traffic of any site.
SEO helps you stay ahead in any competition. For example, if two websites are selling the same things, then the websites that are SEO optimized attract more customers and their sales also increase and the others are not able to do that much.
Types Of SEO
There are two types of SEO: On-Page SEO and Off-Page SEO.
1. On-Page SEO: SEO done inside a blog is called On-Page SEO. This includes optimizing the blog’s content, keywords, images, tittles, headings, meta descriptions, etc.
2. Off-Page SEO: SEO done outside of a blog is called Office-Page SEO. This includes creating backlinks, social media marketing, group hosting, etc.
1. On-Page SEO
On page SEO works in your blog. This means properly designing your website that is SEO friendly.
Using template in your website by following SEO’s rule. Writing good content and using the best keywords in it is most searched for in search engine.
Using Keywords in the right place in pages like Title, Meta design, content makes it easier for Google to know who your content is written on and quickly runs your website on Google page. Helps in increasing the traffic of your blog.
How To Do On Page SEO?
Here we will learn about some techniques with the help of which we will be able to do our Blog or Website in a good way, On Page SEO.
- Quality Content: What is most important is content. If the content on your blog is not good then nothing else matters that much. According to Google’s Helpful Content Update, your blog’s content should be such that it is useful to users.
- Website’s Navigation: It should be easy to move around in your blog or website so that no visitor and Google face any problem in moving from one page to another. The more intuitive the navigation of the website, the more comfortable any search engine will be in navigating the site.
- Title Tag: Make a very good title tag in your website so that if any visitor reads it, click it on your title as soon as possible, this will also increase your CTR.
- How to write the URL of a Post: Always keep the URl of your Post as simple and small as you can.
- Internal Link: This is a great way to rank your Post. With this you can interning your related pages with each other. This can easily rank all your interlinked pages.
- Alt Tag: Be sure to use images in your website post. Because images can help you get a lot of traffic, don’t forget to add ALT TAG to images when using them.
- Content, Heading and Keyword: This is a very important link as we all know about content. Because content is also called King and the better your content is, the better the value of the site. So write content of more than at least 800 words.
2. Off-Page SEO
All the work of an Off page SEO is done outside the blog. In Office page SEO we have to promote our blog like going to multiple popular blogs and commenting on their article and link sharing of our website, this is what we call backlink. Backlink is of great benefit to website.
Create attractive pages of your website on social networking sites like Facebook, Twitter, Quora and increase your followers, this gives you chances to increase more views in your website.
Submit the guest post on the blog of the big blogs who are very popular, this will make the visitors to their blog know you and traffic will start coming to your website.
How to do an Off Page SEO?
Here I will tell you about some Off Page SEO techniques which will prove to be very useful for you in future.
- Search Engine Submission: Your website must be correctly submitted across all search engines.
- Bookmarking: The page and post of your blog or website should submit to the website with Bookmarking.
- Directory Submission: Your blog or website should submit to a directory with popular high PR.
- Social Media: You should create your blog or website page and profile on Social Media and link your website link Facebook, Twitter, LinkedIn
- Classified Submission: You should visit Free Classified Website and update your website for free.
- Q & A site: You can make any query and link your site by visiting the website containing the query and answer.
- Blog Commenting: You can go to your Blog-related blog and comment on their posts and link your website (link should be placed where the website is written)
- Pin: You can post your Website’s image to pinterest. This is a very good way to perform traffic increase.
- Guest Post: You can post Guest by visiting the blog Related from your website. This is the best one from where you can take do-follow link and that too in the right way.
What is Difference in SEO and Internet Marketing?
A lot of people have a lot of doubts about SEO and Internet marketing. They feel that these two are almost the same. But in response to this I want to say that SEO is a type of tool, it can also be called a part of Internet Marketing. Using it makes it very easy to do Internet marketing.
What is the difference between SEO and SEM?
The main difference between SEO and SEM is that SEO is an important part of SEM. Let us know about both SEO and SEM.
SEO & SEM
SEO or Search Engine Optimization is a process by which a Blogger optimizes its Blog or Website in such a way that it can run the articles of Blog into Search Engine and from there bring free traffic to its Blog. SEM or Search Engine Marketing is a marketing process by which you can make your blog more visible in search engines to give you traffic whether it is free traffic (SEO) or pad traffic (Paid Search Agreement).
The main objective of SEO is to properly optimize your blog/website so that the setter can receive routing in search engine. With SEM you can get more than SEO. Because it is not limited only to Free Traffic but it also includes other methods like PPC adverting etc.
Information About SEO Terms
If you have a blog or a website, you will know a lot about basic seo and how it works. But I know there are many of you who don’t even know anything about basic SEO Terms.
So I thought why not give you information about some very important basic SEO Terms in Hindi so that you can also know about it.
- Backlink: Also called inlink or simply link, it is a hyperlink in another website that points to your website. Backlinks is very important from the SEO point of view, as it directly inflates any webpage’s Search Ranking.
- PageRank: PageRank is an algorithm that Google uses to predict which Relative Important pages are located in the web.
- Anchor text: Any backlink has a text of the type of Anchor Text that is clickable. If your Keyword is expensive in your Anchor Text, it will also help you a lot from SEO point of view.
- Title Tag: Title Tag is mainly the title of any Web Page and is a very important factor for Google’s Search Algorithm.
- Meta Tags: The use of Meta Tag, similar to Title Tag, lets Search Engines know what’s in content in Pages.
- Search Algorithm: With the help of Google’s search algorithm, we can find out which web pages are available throughout Internet. About 200 algorithms work in Google’s Search Algorithm.
- SERP: Its full forms are Search Engine Results Page. This business shows only those pages which are relevant according to Google Search Engines.
- Keyword Density; This Keyword density shows how many times any Keyword article has been used. Keyword Density is quite important from SEO’s point of view.
- Keyword Stuffing: As I already said, Keyword Density is very important from SEO point of view, but if a Keyword is used excessively then it is called Keyword Stuffing. These are called negative SEO because it has a bad effect on your Blog.
- Robots.txt: This is not much, it is just a file which is kept in Domain’s root. Using this, search boats are informed about how Website’s structure is.
Read Also:
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