In today’s time, the importance of SEO in digital marketing has increased a lot. While On-Page SEO and Off-Page SEO are necessary to increase ranking in search engines, Technical SEO aims to make the website structure search engine friendly.
What Is Technical SEO?
Technical SEO means optimizing the technical structure of your website in such a way that search engines can easily crawl and index your website. This includes aspects like website speed, mobile-friendliness, SSL certificate, and sitemap.
Key Elements Of Technical SEO
1.Website Speed:
- Google’s priority is given to fast loading websites.
- User experience of slow websites is bad.
- Use caching, image optimization, and CDN to increase website speed.
2. Mobile Friendliness:
- Today most users browse on mobile.
- Your website should appear properly on mobile.
- Use Google Mobile-Friendly Tool to test mobile-friendliness.
3. SSL Certificate and HTTPS:
- Google prefers HTTPS websites.
- Install an SSL certificate on your website.
4. Sitemap:
- XML sitemap helps search engines to crawl all the pages of your website easily.
- Use Screaming Frog or Yoast SEO Plugin to create a sitemap.
5. Robots.txt file:
- This file tells the search engine which pages to crawl and which not.
- Incorrect Robots.txt settings can harm your website’s ranking.
6. URL Structure:
- Keep website URLs clean and simple.
- Include keywords in the URL.
- Avoid Dynamic URLs.
7. Breadcrumb Navigation:
- Breadcrumbs make website navigation easier.
- This is useful for both search engines and users.
8. Fix Duplicate Content:
- Duplicate content can negatively impact your website’s rankings.
- Use Canonical Tags.
9. Solution of 404 Errors and Broken Links:
- Broken links harm both search engines and users.
- Correct 404 Errors or Set Redirects.
10. Website crawling and indexing:
- Let search engine bots crawl and index your website correctly.
- Use the Coverage Report in Google Search Console.
Why Is Technical SEO Important?
1. Optimizing a website for search engines: Technical SEO helps search engines understand your website content better.
2. Better User Experience: Fast loading, mobile-friendliness, and secure browsing improve the user experience.
3. Better Ranking: Due to technical SEO, search engines give priority to your website.
How To Do Technical SEO?
1. Set up Google Search Console: Add your website to Google Search Console. Track website crawling and indexing issues.
2. Test website speed: Use PageSpeed Insights, GTmetrix or Pingdom. Optimize slow loading pages.
3. Submit XML sitemap: Create an XML sitemap and submit it to Google Search Console.
4. Test Mobile-Friendly: Make sure your website works correctly on every device.
5. Switch to HTTPS: Install an SSL certificate and switch from HTTP to HTTPS.
6. Use Canonical Tags: Use Canonical Tags to hide duplicate content from search engines.
7. Use Structured Data Markup: Make your website content easy for search engines to understand by using Schema Markup.
8. Design Error 404 Page: Create a custom 404 page that guides users to another page.
Difference Between Technical SEO And On-Page SEO
On-Page SEO: Improves internal aspects of the website like content, keyword optimization, and meta tags.
Technical SEO: Focuses on the technical structure of the website such as crawling, indexing, and speed.
Conclusion
Technical SEO is the most important aspect of making your website search engine friendly. By implementing this, you can achieve better rankings on search engines like Google. Be it website speed, mobile friendliness, or crawling and indexing, every process of technical SEO contributes to the success of your website.
If you want your website to rank top on Google, start working on technical SEO today!
Do you have more questions? Ask in the comments!
FAQs: Questions And Answers Related To Technical SEO
1. Which tools to use for technical SEO?
Tools like Google Search Console, Screaming Frog, Ahrefs, and GTmetrix are useful.
2. Is it enough to do technical SEO once?
No, it is a continuous process. Technical SEO should also be updated along with website updates.
3. Can a website rank without technical SEO?
Yes, but technical SEO helps in improving the ranking of the website rapidly.
4. What is the difference between technical SEO and on-page SEO?
On-page SEO focuses on content and keywords, while technical SEO focuses on the structure of the website.
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