Role Of Media

In this article we have provided information about the role of media. Media is known as the fourth pillar of democracy because of its important role in shaping public opinion. Today, in this very modern world, the role of media is increasing day by day. It has survived as the vigilant sentinel of India.

Print media has made people aware of their rights and duties. We can update ourselves by just reading the morning newspaper, getting all kinds of news from every corner of the world. Fulfilling all this, today the mass media is well established, in which it is noteworthy that All India Radio (AIR) now reaches 90% of the population, more than 80% of TV and more than 5,600 newspapers, 150 of these publications are published daily in more than 100 languages.

Print media has developed worldwide even after the emergence of electronic media. Moreover, the circulation of newspapers has increased worldwide even after the emergence of electronic media and the Internet. Newspapers play a very important role in the functioning of any democracy. Our Constitution also gives us the right to freedom of expression which is manifested in the free press in our country. Newspapers are the best way to educate people politically and socially in a democracy. They play a decisive role not only in updating the public but also in creating a balanced public opinion. The public reads about current events, interprets them and learns to participate intelligently in the political, social and economic affairs of the country.

Newspapers also reflect public opinion, thus being formed through letters to the editor that are usually published in a separate column. In addition, print media provides great encouragement to business by a large number of advertisements on a variety of things, such as houses on sale, shops, electronic goods, stationery, clothing stores, glassware, crockery shops, etc. Matrimonial advertisements, job-opportunities, tributes are all advertised through print media.

Nowadays, another very popular medium of social interaction and dissemination that has emerged with print media is the rise of electronic media. Electronic media was born with the invention of radio, it spread further through television, then through laptops, computers through the Internet and now mobile phones in every hand. Electronic media has a very influential and inspiring impact on society today. Various news channels keep alert citizens updated. Channels like Discovery and National Geographic keep the curious mind engaged and satisfy every intellectual query of the probing mind. Along with these, there are countless entertainment channels to entertain and tickle the audience. Now, a large number of kids channels have come to cater to this particular section of the society.

The Internet is also gaining a huge momentum these days in terms of its role in media. This in turn has increased the level of democratic awareness of the society in which people of all age groups and classes form their opinions on social networking sites. This is also because anyone, anywhere, anytime can easily use the Internet to express themselves financially. In fact, there are many independent websites set up these days which hope to monitor the activities of Parliament and other important functions of society. The only major drawback facing the Internet is that its spread is limited.

Nevertheless, there is another side to media, in that it attempts to appeal to the public’s emotions rather than meet the momentary needs of life and maintain the intellectual level. They also lower the moral tone and publish inferior content to enhance their readership.

Many times, newspapers try to connect themselves with a particular ideology or party instead of maintaining impartiality and indulging in mudslinging or communal propaganda. These thoughtless means for easy money provide temporary financial benefits to a handful of people but in the end prove extremely destructive to society at large.

People associated with this profession should realize their great responsibility and the sanctity of their duty. They should avoid personal bias to tarnish their good sense. Instead, they should try to combat social evils, communal forces and keep the government committed to its promises. It should try to make people politically aware and keep patriotism and national pride alive among the people.

In today’s world, media has become as important as food and clothes. In earlier times it used to unite people for the freedom struggle, today it is uniting people against social evils. This has always been an important part.

It has immense power which needs to be used carefully. Apart from this, it has also been observed that the media has been reduced to a commercial sector, which is eyeing news that is hot and good at selling. The goal is to score only television rating points.

I believe that if the media recognizes its responsibility and works honestly and honestly then it can serve as a major force in nation building.

Frequently Asked Questions On The Role Of Media

Question 1. What is media in your own words?

Answer: The term media refers to any form of communication that provides information. Common media outlets include newspapers, radio, television, magazines, and Internet sources such as blogs or online publications.

Question 2.What do you understand by media?

Answer: India’s media includes television, radio, cinema, newspapers, magazines, and internet pages etc. Most of the media is in private hands and controlled by big companies. There are over 70,000 newspapers in India, 690 are satellite channels (80 of which are news channels).

Question 3.When did social media start?

A: In the year 1997 the world’s first social media platform, Six degrees, was launched and founded by Andrew Weinrich. On this website, users could stay connected with their friends and family and many features were available. However, in the year 2001, Social Media Website was discontinued.

Question 4.How to become a media reporter?

Answer: If you also want to become a news reporter, then you can enter this field by doing Diploma in Electronic Media or Degree Diploma course in Mass Communication. Since news reporting is a very attractive field. In today’s time, our country is in great need of good journalists. There are many good and fearless journalists in our country.

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