When we look at the history of communication and its impact on society, especially in the adult stages of life, we find a profound change that began in the last decades of the twentieth century. Social media, as we understand it today, is not just a platform to connect individuals. It has become a force that penetrates personal health, social life, economic stability, and even political decision-making. Adults, who are often considered stable and mature in handling technologies compared to children or adolescents, have not been untouched by the adverse consequences of social media. To understand the full significance of these effects, we need to trace its history and analyze how these digital networks have shaped adult life from their initial appearance to the current era.
The roots of social media can be traced back to the late 1960s. In 1969, ARPANET (Advanced Research Projects Agency Network) was established in the United States, a project funded by the Department of Defense. Although it was a military and research-based network, it laid the groundwork for online communication. By 1971, electronic mail was introduced, allowing users to send and receive messages within a closed network. At the time, the idea of a “social” relationship was very different, and the audience was mostly academic researchers and government professionals. Yet, even then, adults who were part of this system faced the beginnings of digital dependency. The speed of communication outpaced traditional face-to-face interactions, and although it was efficient, it gradually introduced the idea of being constantly available—a concept that later proved to be detrimental to mental peace.
As the 1980s progressed, early forms of social media-like platforms began to emerge. In 1985, The WELL (Whole Earth ‘Electronic Link) was launched, one of the first virtual communities where adults gathered to share ideas. Many participants were intellectuals, writers or technology enthusiasts, and although this was initially inspiring, over time it brought conflict, endless debate and sometimes even emotional stress, as adults faced constant criticism in the virtual public sphere. Unlike conversations at the family dinner table, these discussions never really ended; they went on for weeks or months, leaving participants mentally exhausted.
However, the real turning point came in the 1990s. The launch of GeoCities in 1994 allowed people to create personal web pages. Soon after, in 1997, SixDegrees.com appeared, often considered the first true social networking site, where people could create profiles, build lists of friends and interact online. For adults this was revolutionary. Many working professionals in their 20s, 30s or 40s found themselves drawn to this new form of social interaction. But as history shows, innovation is not without drawbacks. For many, the pressure to maintain an attractive profile became a subtle source of anxiety. They began comparing their social circles and professional lives to others. This comparison trap, which grew even larger in later years with Facebook and Instagram, was already sown here.
Adults who might otherwise have been satisfied with their careers or relationships began to question themselves upon seeing others’ curated online identities. By the early 2000s, the social media landscape had exploded. MySpace was launched in 2003, followed by LinkedIn that same year, aimed specifically at adults for professional networking. At first glance, LinkedIn appeared to be a harmless tool, aimed at career development and industry connections. Yet, as many professionals soon experienced, it became a hotbed of constant competition. Adults felt pressured to exaggerate accomplishments, list every little credential, and constantly update their career changes. Feelings of inadequacy grew among those who did not have glamorous profiles. This professional jealousy and low self-esteem often spills over into personal lives as well, leaving many adults feeling that they are underachieving, even if they are living comfortably.
The most significant leap came in 2004, when Facebook was launched by Mark Zuckerberg. Initially it was limited to Harvard students, but it quickly expanded to other universities and by 2006 it was open to anyone over the age of 13. By then, adults of all ages—students, working professionals, parents, even middle-aged people—had flocked to the platform. History shows that by 2008 Facebook had surpassed MySpace as the most visited social networking site. This expansion brought with it a variety of negative effects on adults. Adults began spending hours scrolling news feeds, liking posts, and posting updates about their lives. The platform was originally meant for connection, but it later became a platform for validation. Adults posted vacation photos, family accomplishments, and professional achievements, and awaited likes and comments as if they were a form of approval. Even a single post with a low number of likes could lead to a deep sense of rejection. What was once a private life became public, and adults were forced to perform rather than live their lives.
The year 2006 also saw the birth of Twitter. Adults immediately adopted it for news, politics, and social commentary. However, the 140-character limit forced complex issues to be oversimplified. Nuanced debates degenerated into quick insults or hashtags. Adults, many of whom once valued in-depth discussions, now found themselves limited to participating in noisy conversations or engaging in endless debates. By 2010, Twitter had become a hotbed of political polarization. Adults who once tolerated differences of opinion began unfriending or blocking acquaintances because of online disputes. Families were divided ideologically, not around the dinner table but through tweets and retweets.
The next big change occurred in 2010 with Instagram. This image-focused platform was particularly powerful in shaping the behavior of adults. Unlike teenagers, adults used Instagram to showcase achievements, fitness journeys, travel or food. But this then led to widespread insecurity. Adults in their 30s or 40s compared their lifestyles to influencers or peers who appeared more wealthy, fit and happy. Many went into debt trying to keep up appearances, spending on expensive clothes, gadgets or holidays just to post pictures. A study conducted around 2015 showed that adults who used Instagram reported higher rates of depression than non-users. The curated perfection of Instagram images created a false standard of living that most adults could not match.
By 2015, another serious consequence began to emerge—sleep loss among adults. Social media was no longer confined to desktop computers; smartphones made the platform available 24/7. Adults began checking their notifications late into the night, keeping their phones near their pillows, and waking up multiple times to check feeds. This long-term sleep disturbance led to fatigue, decreased concentration at work, and strained family relationships. Unlike children or teens, adults have to balance jobs, family, and financial responsibilities, making a lack of rest far more harmful.
The political consequences of social media on adults became apparent globally in the late 2010s. The 2016 U.S. presidential election demonstrated how Facebook and Twitter were used to spread misinformation and targeted political ads. Adults, who traditionally relied on newspapers or TV news, began getting most of their information through social media feeds. Many fell prey to fake news, conspiracy theories and echo chambers, where they only saw opinions that matched their own. This narrowed worldview harmed democratic debates. Similarly, in countries such as India, Brazil and the Philippines, social media played a major role in political campaigns, often dividing adults into hostile camps.
The COVID-19 pandemic of 2020 exacerbated these effects. Lockdowns around the world forced adults indoors and social media became their main window to the world. Platforms such as Facebook, WhatsApp, Twitter, TikTok and Instagram saw record usage. While they helped maintain communication, they also flooded adults with misinformation about the virus, fake treatments and conspiracy theories. Many adults fell into a spiral of anxiety, believing false stories about vaccines or global conspiracies. Additionally, constant exposure to tragic news about death and hospital shortages causes mental exhaustion, sometimes leading to what psychologists call “doomscrolling”—the endless consumption of negative news online, which further deepens feelings of helplessness and depression.
At the same time, social media also harmed adults’ relationships. Couples in their 20s and 30s often argued about online activities—jealousy arising from likes on others’ photos, suspicions of hidden conversations, or differences in publicly expressed political views. Adults who were once emotionally secure found their relationships crumbling under the pressure of virtual life. Older adults, too, especially those in their 40s or 50s, suffered isolation when they saw their peers leading better lives. Many divorced or separated individuals felt loneliness worsened as seeing happy families online deepened their pain.
Another negative impact relates to privacy and surveillance. From the mid-2010s onwards, adults realized that their data was being collected by platforms. For example, the Cambridge Analytica scandal of 2018 revealed how millions of Facebook users’ data was misused for political manipulation. Adults felt cheated, yet continued to use the platforms because they had become so integrated into daily life. This led to a sense of helplessness, knowing that private information—photos, locations, conversations—was no longer truly private.
Social media also harmed adults financially. Many small business owners tried to rely on platforms like Facebook and Instagram for marketing. However, changing algorithms made it difficult for them to reach audiences without paying heavily for ads. Adults who invested time and money into building online businesses often faced financial strain when the rules of visibility changed overnight.
By the early 2020s, social media has also contributed to widespread health problems among adults. Long hours staring at screens lead to eye strain, headaches, and sedentary lifestyles. Many adults between the ages of 30 and 50 are now struggling with obesity, high blood pressure, or diabetes, which is partly linked to inactivity caused by hours of scrolling. Unlike children, adults also have to bear the stress of earning money and raising a family, so these health problems are compounded.
What ARPANET began as in 1969 as a means of exchanging information will transform into a powerful but harmful force in adult life by 2025. Social media, despite providing connection, has caused anxiety, depression, loneliness, addiction, political division, loss of privacy, relationship breakdown, and decline in physical health among adults worldwide.
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