What Is Keyword Research, How To Do It

Any blog needs SEO (Search Engine Optimization) to make Successful. And to do SEO, it is very important to do Keyword Research, but how to do keyword research? If you are a new blogger then you will have to search Keyword to take your blog post to high rank. Because Keyword Research is an important part of SEO itself. It is because of keywords that your blog posts get more traffic.

If you want to bring more and more user traffic to your blog and earn more and more money then you should do Keyword Research. But many questions come to mind, like – what is Keyword Research, how to do Keyword Research, which Tool to use for Keyword Research etc. Let me now give you complete information related to what is keyword research in this article, like types of keyword research, how to do keyword research etc.

Table of Contents

What Is Keyword Research

Doing keyword research is a process in which we search for the word that people are searching for the most on the internet. When doing keyword research we look at Search Volume, Competition, CPC, etc. of that keyword.

We also use Keyword Tool for keyword research. This tool gives us information about Search Volume, Competition, CPC, etc. related to different keywords. After Keyword Research we get some great keywords. If we write our blog post on the best keyword then that blog post of ours will be on High Ranked Position quickly. Meaning our article will be shown first from other articles. If you want maximum traffic on your blog post then you should do keyword research in the best way. And to know how to do keyword research, you must read this article completely.

What Keyword Is, And Its Types

The word Keyword is a combination of two words Key and Word in which Key simply means key and Word means word. So we can say that “keyword” is from a particular type of word. The keyword for a blog is the one which is searched the most by people on the internet. Example: I am a student and I want to buy a good laptop then I will search “Best laptop for Student” on Google.

“Best laptop for Student” in it is a keyword. Now most of the people search for this keyword who want to buy a laptop. Similarly, find an excellent keyword related to the topic on which your article is based.

After this, this keyword is inserted in the article in a beautiful manner. Meaning keywords in the article are written on the basis of SEO. Keywords help in making online search easier. Search Engine by keyword itself (Google, Yahoo, Bing etc.) Ranking your article. Therefore keywords are very important.

Types Of Keyword

There are many types of keywords, which are as follows.

Keyword Research requires knowing how many types of keywords there are. Generally there are two types of keywords, which are used for SEO. We will read about three types of keywords in this article.

1. Head Keyword

A keyword that contains only one word is called Head Keyword. For example “Laptop” is a Head Keyword. There is a lot of competition on such keywords, so no new blogger should use such words as keywords.

2. Short Tail Keyword

A keyword that contains 2 or 3 words is called Short Tail Keyword. For example “Best Laptop Price” it is a Short Tail Keyword. Any blogger can work on such keywords and can also get good traffic. However, this type of keyword also has a high competition, so you will have to do the right keyword research and search for keywords with less competition. If you are a new blogger then you should not work on Fort Tail Keyword, because most of the keywords are from High competition. In such a situation, your blog post will never be able to rank.

3. Long Tail Keyword

A keyword that has used more than 3 words can be called Long Tail Keyword. For example “Best Laptop Price for Student“, this is a Long Tail Keyword, which any new blogger can use. New bloggers should start working on Long Mail Keyword only, so that traffic starts coming in early. After this, if you have complete information related to SEO then you can use Short Tail keyword. There are also many tools available on the internet for Long Mail Keyword Research, which you can use.

Important Terms Related To Keyword Research

For Keyword Research one should be aware of Search Volume, Keyword Difficulty and CPC. Because keyword research is done on the basis of these three Terms.

Search Volume

Total Monthly Searches of any keyword is called Search Volume. Meaning, how many times a keyword is being searched in a month is called search value. For example “Best Laptop Price” keyword has been searched 5000 times in one month, then it means Search Volume 5000. If you are doing keyword research then it is important for you to know the Search Volume related to keywords. A keyword that has a high search volume can bring more traffic to your blog post.

Keyword Difficulty

Competition on a keyword is called Keyword Difficulty. At the time of keyword research, it is important to know Keyword Difficulty (KD) so that it can increase the rank by working on low competition keyword at the initial time. If the Keyword Difficulty

Keyword Difficulty (KD) of a keyword is between 20 and 30 then the competition for that keyword is very low, and you can easily rank on that keyword. But if Keyword Difficulty (KD) is between 30 and 60 then you can work some hard to get the article to a high rank. If Keyword Difficulty (KD) is greater than 60 it means that the competition is very high, and the new blogger on such keywords cannot work at all. If a new blog writes an article on High KD, its posts will take a long time to rank.

CPC – Cost Per Click

CPC whose full form is “Cost Per Click” means the price of each click. It is also extremely important to look at CPC at the time of keyword research, but CPC only comes in handy if you have an AdSense Application. CPC deals with AdSense’s advertising on blogs. For example the CPC of the keyword “Best Laptop Price” is 27.69 rupees. This means that if you use this keyword in your article, the click on the advertisement shown in this article will cost 27.69 rupees.

If you use keywords with more CPC, you will earn more from advertising.

Why It Is Important To Search Keyword

To earn money from any blog, it is important to have more traffic on the blog. And to bring traffic to blogs you have to do SEO. Keyword research is an important part of SEO, so it is important to do keyword research to rank a blog. To get any information on all search engines like Google, Yahoo, Bing, the keyword itself is searched in the search bar. When a user searches for a keyword in a search engine, the search engine has many websites related to that keyword.

In such a situation, the search engine shows the best article related to that keyword at the top, and other articles are below it. Meaning the article can be ranked only by keyword. If you write an article without keywords, your article will never get much traffic. And without user traffic one cannot earn well.

Keyword Research How To – Correct Way

Different bloggers have different ways of doing keyword research. Keyword research can be done with both Free and Paid tools. While doing keyword research, try to find answers to some important questions. These questions are as follows-

On which topic are people searching the most?
How famous is a keyword among your audience?
How many times is your keyword searched every month?

How to Do Keyword Research So you can do keyword research in three steps.

Step 1: Select the topic for your article

To do keyword research, you will first have to choose the topic of your article. Select the topic on which you want to write the article and write it to Head Keyword or Short Tail Keyword.

Example: If I want to write an article to sell a laptop, then in such a situation the topic of my article will be “Best Laptop” or “Best Laptop for buy”. This is Head Keyword and Short Tail Keyword for my article.

Step 2: Search your topic in the keyword tool

Now you have to choose the best keyword tool, and put your Main Keyword in it. Nowadays you will easily find many types of keyword tools on the internet. You will also get free keyword tools. You can search keywords related to your topic with the help of any tool.

Example: Suppose you have used Ubbersuggest Tool. All you have to do is search by putting your Main Keyword in Keyword Tool. That tool will then show you a list of many other keywords related to Main Keyword.

For each keyword in this list, Search Volume, Competition and CPC will be written. Now you can pick any right keyword as per your choice. Meaning you have to choose a keyword which has high search volume and low competition.

In this way you can find a great keyword.

Step 3: Related Keywords related to Main Keyword

After searching for a Main Keyword from the keyword tool you will also need to search for Related Keywords. You can also get this keyword from Google’s search engine. Meaning, when you write keywords in Google’s search bar, you also see other keywords in Drop Down.

Apart from this, when searching any keyword on Google, some Related Keywords appear at the bottom also. You can also use them in your article. You can also add some FAQs to your article.

Note that after keyword research, it is important to write the keyword correctly in the article. Otherwise there is no use in keyword research. Using keywords correctly in an article is called On-Page SEO.

How To Do Keyword Research For Free – Best Way

If you are a new blogger then you do not need to buy keyword tools right now. You can also do keyword research using free tools and bring a lot of traffic.

Note: At the time of keyword research you only choose keywords that are Long Tail Keywords. Because due to less competition on such keywords, the article can be ranked quickly.

What Are The Benefits Of Keyword Research

There are many benefits of doing keyword research, such as

Keyword research is important to bring good traffic to blogs or websites and get high rank in search engines.
With the help of Keyword Research, you can make a blog or website popular quickly.
You can write SEO based article through keyword research.
You can connect with Target Visitor from articles written from Keyword Research.
Keyword research reveals Competition and Search Volume.
Writing keyword based article definitely increases traffic, and it also increases the website’s Domain Authority and Backlinks.
By doing keyword research, you can analyze your competitors very well.

Precautions Required While Doing Keyword Research

While doing keyword research, it is important to keep some important things in mind. Like-

New blogger should choose Long Tail Keyword when choosing keywords.
You choose a keyword that has a Monthly Search Volume less than 200.
The keyword has a Competition Difficulty less than 20.
Select a new trend keyword only.

Select a keyword whose meaning the user can easily understand.

FAQs (Frequently Asked Questions)

In this article we learned how to do keyword research? Let us now get answers to some other important questions.

1. What is Long Tail Keyword? Long Tail Keyword means a keyword that contains 3 or 4 words or more words. With keywords like this you can find out the search intent of users. And you can write a good article for the target visitor.

2. What Are The Best Free Keyword Research Tools? Any new blogger should use free keyword research tools in the beginning. However, you can write great articles using free keyword research tools in future also. These tools are as follows-

Google Keyword Planner
Ubersuggest
Keyword io
Wordstream
Google Trends etc
What is the best Paid keyword tool?
Talking about the best Paid Keyword Tool, there are many best tools like –
Ahrefs
SEMrush
Ubersuggest
Moz Pro
Screaming Frog SEO Spider
MangoolsKWFinder etc.

3. How To Do Keyword Research For Youtube?

Answer: If you are a YouTuber then keyword research is necessary to bring traffic to YouTube videos also. Before doing keyword research for YouTube videos, you have to choose the topic. After that you can search with the help of keyword tools related to that topic.

There are many keyword tools for YouTube too, like

Tubebuddy
VidIQ
SocialBlade
Keyword io
Tubics
YouTube Autosuggest

What Is LSI Keyword?

LSI Keyword’s full form is Latent Semantic Indexing. LSI keywords are those that are synonymous with our Focus Keyword. These keywords are supporting keywords for Main keyword.

Conclusion

With the help of this article, we have shared with all of you all the information related to keyword research like what is keyword research and how to do keyword research? Have tried to share etc. in detail, we hope that my efforts would have been very useful for all of you. Let us tell you how to do keyword research through this article? You must have read the complete detailed information related to it and you must have learned a lot today because we have. Now at the end of this article we want to say that please share this article on social media like Facebook, Twitter etc.

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