A really powerful way to boost your message is to repurpose your content. Repurposing is the act of repurposing the same content in a variety of formats. After all, you’ve already spent valuable time putting together all the content for your video, so why not make the most of it and maximize its potential? The best marketers realize the power of repurposing. Take Disney, for example. They often take ideas from fairy tales (copyright free, by the way), and produce a movie from the original story. They will then branch out the premise of the original movie into other movies and sequels. Along the way, from each of these movies they’re creating books, audio books, spin-off cartoon series, toys, merchandise, etc, etc…! So why not take the Disney approach and turn your own video content into something new: an audio book? A podcast? A report that you can sell or that can go on your blog? A video series that people can buy on DVD or via download? Many of the content-sharing sites have a really high page rank, so provide you with a very valuable backlink. Not only that but you can also re-release your videos on other video-sharing sites. This is where we’ll start…
YouTube Isn’t the Only Fruit
Although YouTube has the lion’s share when it comes to video sharing, there is still a very large audience segment present on many other sites. The best of these currently are:
- Vimeo (www.vimeo.com);
- Revver (www.revver.com);
- Metacafe (www.metacafe.com);
- Dailymotion (www.dailymotion.com);
- Viddler (www.viddler.com).
The benefit of publishing your videos on these sharing sites is twofold: 1. It obviously puts more eyes on your videos, but just as importantly, 2. This allows you to link back from the videos on these sites back to your YouTube channel – think of each of them as a very valuable backlink. You could also link to a back-end product or perhaps your own blog/sales funnel, in which case you could do this too, either by placing a link in the description boxes or within the video content itself (or both!). And don’t forget to post your videos on Twitter, Facebook and MySpace, Whatsapp, Path and all your other social media accounts – each one is a very useful backlink. Think of each additional posting as an additional lottery ticket, each one increasing the chances of it being seen by your audience.
The Resurrection Ritual
Okay, so you put your video on all the main video-sharing sites and shared it on your social media accounts, now what? Well you need to start thinking outside the box a little bit – you have all this content that’s crying out to be published in a variety on new formats! There are a whole heap of video sharing sites out there, capable of displaying your content in a variety of formats; and the content is already created with very little additional ‘translation’ work from you! Think about how you could:
1. Produce an audiobook from your video series (www.audible.com)
2. Produce a podcast series from your videos:
- PodBean (www.podbean.com)
- Podomatic (www.podomatic.com)
- iTunes (www.apple.com/uk/itunes/podcasts
3. Create an infographic of your videos and post on sharing sites such as:
visual.ly (http://visual.ly/)
Daily Infographic (www.dailyinfographic.com)
Pinterest (www.pinterest.com) Infographics are notoriously difficult to create, but there are experts on Fiverr and Oddscall.
4. Create a video training series and sell either on your own site or through a third party such as Createspace or Mindbits.
5. Create a PDF ‘cheatsheet’ of your content with links to your video/product/blog/sales funnel. People love freebies!
6. Create an ebook on Amazon Kindle (kdp.amazon.com), or a physical book (www.createspace.com).
7. How to Produce Your Content in a Variety of Languages Using Outsourcing?
Now I am not saying you need to do all of the above; some content lends itself better to different types of repurposing. However, don’t dismiss an idea simply because you’ve never seen it done like this before. Let’s get creative with this content and fully realize its full potential! Remember, each new repurposing gives your video more exposure, and many of the sites you are publishing to are high page rank sites, which means they are providing you with highly valuable backlinks and raising your online profile.
As you can see, YouTube involves a multi-pronged approach to rank high. But equally many of the things you need to do are actually pretty straightforward and most of the techniques take very little time. Once you make them part of your routine, it gets easier and easier. You need to realize that some YouTubers are following some of these strategies but only a very small number are following all of them and that’s where you can get a leap over your competition and flood in that traffic. So pick one of your videos today, work through each section, see where they may be falling short and correct them one by one. I guarantee that if you use the strategies in this article you will see noticeable results before long. Make sure your content is of good quality and is providing value and giving people what they want.
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