What is Technical SEO? In today’s time, every business owner wants his website to get top ranking on Google. On Page and Off Page SEO are important in themselves, but if your website is not technically strong then it becomes difficult to get ranking. This is where Technical SEO comes in handy. This is the part of SEO that focuses on the technical settings and performance within your site. In simple words, Technical SEO makes your site technically sound for search engines so that Google can easily crawl and index it. In this article we will understand in detail what is Technical SEO and why it is so important for websites.
Technical SEO means such optimization of the website that helps search engines to crawl, understand and index your site. This includes things like site speed, mobile-friendliness, SSL certificate, XML sitemap, robots.txt, canonical tags, structured data and error-free coding.
If your site is not technically perfect then search engines will have difficulty in understanding it and your hard work will go in vain. Technical SEO is the foundation of your digital marketing strategy.
1. Website Speed: Fast loading website is important for both user experience and ranking. If your site is slow then the bounce rate will increase.
2. Mobile Friendly Design: Today users do more browsing through mobile. Therefore responsive design and mobile compatibility is necessary.
3. SSL Certificate (HTTPS): Google prefers secure websites. Sites with HTTPS also provide more trust to users.
4. XML Sitemap: This helps search engines understand the structure of your site and index pages quickly.
5. Robots.txt File: With this you can tell the search engine which pages to crawl and which to ignore.
6. Canonical Tags: Canonical tags are used to avoid duplicate content. This gives Google a clear signal as to which page is original.
7. Structured Data (Schema Markup): This makes your content easier for search engines to understand and increases your chances of appearing in rich snippets.
8. Fixing 404 Error and Broken Links: If there are more broken links on the site then Google reduces the ranking. Therefore it is important to do regular audit.
1. Better Crawlability and Indexing: With Technical SEO, Google bots can easily crawl and index your site.
2. Improved Website Speed: Fast websites attract visitors and improve ranking.
3. Traffic Growth from Mobile Optimization: Mobile-friendly design makes your site reach more audience.
4. High Security and Trust: A site with HTTPS makes users feel secure and conversions increase.
5. Reduce Bounce Rate: Fast speed and easy navigation keep visitors on the site for a long time.
6. Better User Experience: Error-free coding, structured data and responsive design improve the overall user experience.
7. Boost in Organic Ranking: Technical SEO indirectly gives top ranking to your site because Google gives great importance to technical signals.
Suppose there is an E-commerce website “Vaibhav Fashion”. Initially their website was slow, did not have SSL and the XML sitemap was also not submitted properly. The result was that their site was not ranking on Google.
Later he hired technical SEO experts. They optimized site speed, installed an SSL certificate, updated the sitemap and robots.txt, and added structured data.
Within 3 months, his site started appearing in the top 10 on Google and organic traffic increased by 70%. Sales also doubled. This example proves how powerful Technical SEO is for any website.
Technical SEO is the invisible backbone of any website. It makes your site fast, secure, mobile-friendly and error-free. If your site is technically strong then Google will easily crawl and index it, which will improve organic traffic and ranking. Whether you are a blogger, e-commerce owner or service provider, Technical SEO is the most important key to your digital success.
Q1. Can a website rank just by doing technical SEO?
No, Technical SEO is the foundation but On Page and Off Page SEO are also important.
Q2. What is the difference between Technical SEO and On Page SEO?
On Page SEO focuses on content and keywords while Technical SEO focuses on site performance and coding level optimization.
Q3. Is Technical SEO necessary even for small websites?
Yes, whether it is a small business or a big company, if the site is not technically correct then it is difficult to get ranking.
Q4. When is the result of Technical SEO visible?
Usually, noticeable improvements start appearing in 1 to 2 months.
Q5. Can technical SEO be done with free tools?
Yes, you can use tools like Google Search Console, PageSpeed Insights and Screaming Frog.
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