Blogging

Tools And Apps For Bloggers

In this article, we are going to explore tools and applications for research, social media management, traffic, marketing, and other essentials you should consider.

Research

The biggest tool when it comes to research is BuzzSumo. It is the go-to tool for bloggers when it comes to search engine research. Simply put in a keyword or a URL you like to analyze, and it gives you information about the most popular content for it and the influencers who share it.

Social Media

If you want to turn social activity into something that is better suited to your blog, try Rigit. You can schedule new social media posts and monitor keyword search streams from a single area. What sets this tool apart is the campaign feature. These are guided social media strategies where you can make multiple posts across multiple platforms on social media. For example, you can create a campaign to share a blog post three times a week for six months. Research has shown that older posts do magic for your blog when it comes to traffic. Every post in a campaign can be tweaked a bit so that it doesn’t annoy your followers. These can be targeted to create a series of posts, host contests for fans, grow your list, and promote discounts. With their analytics, you get to see if your campaigns are working.

Traffic and Marketing

If you’re serious about building a blog, sooner or later, you’ll pay attention to SEO. If your content is optimized, search engines such as Bing and Google will send visitors to your site by putting your posts in search engine results, which increases your conversions. WordPress SEO by Yoast will make optimization very easy, and you can do a lot with it. Just enter parameters and it will be taken care of forever. MailChimp is another excellent tool that will allow you to create e-mail marketing campaigns. It’s used by over seven million people, and one of the reasons for this is the low cost to entry barrier with an entrepreneurial plan. You can send twelve thousand emails to two thousand subscribers for free forever. As the list grows, you can start upgrading to a paid account.

Other Tools

Amazon Simple Storage Service or Amazon S3 is a backup and archiving service that is secure and can be accessed anywhere on the web. You can offload all the important content to their cloud and pay only for the storage that you use. There is no minimum setup fee involved. If you have a huge blog site, they can help you scale it without putting too much load on their server or eating up your bandwidth.

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